Marketing Management Program


  • Do you sell advertising space for the school yearbook or newspaper?
  • Do you like to do public speaking or debating?
  • Are you good at organizing your own time?
  • Have you helped convince people to participate in an activity?
  • Are you friendly and outgoing?

If you answered yes to two or more of the questions above, you might be interested in considering a career in marketing, sales, and service.

If you are interested in working in the Marketing cluster, you would help businesses sell products. You might advertise and promote products so customers would want to buy them. Or you might sell products and services directly to customers. Or you might use the Internet to reach customers.

Example of jobs in the industry are:

Advertising agents
Market Research Analysts
Merchandise Displayers 

Our Program 

The Marketing Communications/Advertising program prepares students to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

The Marketing Communications Program consists of three sequenced courses:

  • General Business
  • Introduction to Marketing
  • Marketing Communications / Advertising


Successful completion of all levels will prepare students for the MarkED A*S*K* assessment.

Students in the Marketing Program will participate in DECA

Click below to read the curriculum of all levels:


Level 1- General Business

level 2 - Introduction to Marketing

Level 3 - Marketing Communications / Advertising


Structured Learning Experiences

This is the last level of all CTE programs of studies. Students participate in Structured Learning Experiences in the industry in the following ways:

  • Job Shadow
  • Volunteer
  • Internship (paid or unpaid)
  • Cooperative Education Experience
  • Apprenticeship
  • School-Based Enterprise 

The lead teacher of the Marketing program is Mr. Ryan Norwood. You can reach Mr. Norwood at